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BRIEF
Wherefrom is the TrustPilot of sustainability. They compare products to show which brands and products are more or less sustainable.
Trouble is literally comparing products and their attributes is boring.
STRATEGY
Humanise the products to bring a new perspective to a product comparison, in a way never seen before.
Big Idea: Comparing Like No Other
How: Social Films
EFFECTIVENESS
+21% BRAND AWARENESS
105 NEW BUSINESS CUSTOMERS
BRIEF
Wherefrom is the TrustPilot of sustainability. They compare products to show which brands and products are more or less sustainable. Trouble is literally comparing products and their attributes is boring.
STRATEGY
Humanise the products to bring a new perspective to a product comparison, in a way never seen before.
Big Idea: Comparing Like No Other
How: Social films
EFFECTIVENESS
+21% BRAND AWARENESS | 105 NEW BUSINESS CUSTOMERS
