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Vinterior: You're Better Than Flat-Pack

BRIEF 

Vinterior is an online marketplace for vintage furniture and homeware. Vinterior wanted to drive awareness and build fans through an emotionally connecting campaign. 

STRATEGY

Dramatise the truth that how you furnish your home is a raw reflection of you, while light-heartedly teasing the less sustainable, more generic (Swedish-based) options on the market. 


How: OOH campaign, Social, Website, PR stunts 

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brand awareness

+36%

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brand searches

+69%

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new user web traffic

+35%

gmv (london)

+140%

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national press coverage

Coverage from: PR Week, The DrumDaily Mail and more...
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