top of page
Bumble X Tiktok: Date With Better Answers
BRIEF
Bumble & Tiktok wanted to maximise their user audiences across Europe - they wanted to launch a joint campaign, which elevated the benefits of using both brands. Tik Tok wanted to be known as a source for knowledge rather than a “dance platform” and Bumble wanted to be seen as a platform where quality dates happen.
STRATEGY
Two big brands. One solution.
We discovered that people were exploring social to make themselves more interesting before dates - and that there was a relatable moment where under pressure in date - you can fall short of giving a great answer.
How: Social
across 3 countries
+10m views
bottom of page