BRIEF 

Bumble & Tiktok wanted to maximise their user audiences across Europe - they wanted to launch a joint campaign, which elevated the benefits of using both brands. Tik Tok wanted to be known as a source for knowledge rather than a “dance platform” and Bumble wanted to be seen as a platform where quality dates happen.

STRATEGY

Two big brands. One solution, 

We discovered that people were exploring social to make themselves more interesting before dates - and that there was a relatable moment where under pressure in date - you can fall short of giving a great answer. 

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Big Idea: Date With Better Answers

How: Social