top of page
Wherefrom: Stop The Wash
BRIEF
Wherefrom is the Trust Pilot of sustainability. But big corporate greenwashing was confusing consumers on what was actually sustainable. In fact a European Commission report showed: 42% OF COMPANIES GREENWASHED LAST YEAR. How do we stop them?
STRATEGY
Copyright greenwashing slogans the big businesses use or might use in the future.
How: We released a pop anthem, with over 100 ‘green’ slogans as the lyrics, which are copyrightable under UK & international law. If any big company uses one, Wherefrom sue them.
ORGANIC VIEWS
25 MILLION+
BRAND SIGN-UPS
+2000%
MEDIA SPEND
£0
featured on radio & TV
national press coverage
Coverage from: BBC Radio, AdWeek, Famous Campaigns, Vice and more...
bottom of page