© 2024 by 10 DAYS STUDIO LTD
BRIEF
Wherefrom is the Trust Pilot of sustainability. But big corporate greenwashing was confusing consumers on what was actually sustainable. In fact a European Commission report showed: 42% OF COMPANIES GREENWASHED LAST YEAR.
How do we stop them?
STRATEGY
Copyright greenwashing slogans the big businesses use or might use in the future.
Big Idea: Stop The Wash
How: We released a pop anthem, with over 100 ‘green’ slogans as the lyrics, which are copyrightable under UK & international law. If any big company uses one, Wherefrom sue them.
EFFECTIVENESS
25M+ ORGANIC VIEWS
+2000% BRAND SIGN UPS
£0 MEDIA SPEND
FEATURED ON RADIO + TV
COVERAGE FROM:
BBC RADIO, AD WEEK, FAMOUS CAMPAIGNS, VICE AND MORE
BRIEF
Wherefrom is the Trust Pilot of sustainability. But big corporate greenwashing was confusing consumers on what was actually sustainable. In fact a European Commission report showed: 42% OF COMPANIES GREENWASHED LAST YEAR.How do we stop them?
STRATEGY
Copyright greenwashing slogans the big businesses use or might use in the future.
Big Idea: Stop The Wash
How: We released a pop anthem, with over 100 ‘green’ slogans as the lyrics, which are copyrightable under UK & international law. If any big company uses one, Wherefrom sue them.
COVERAGE FROM:
BBC RADIO, AD WEEK, FAMOUS CAMPAIGNS, VICE AND MORE
EFFECTIVENESS
25M+ ORGANIC VIEWS | +2000% BRAND SIGN UPS | £0 MEDIA SPEND |
FEATURED ON RADIO + TV
