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© 2024 by 10 DAYS STUDIO LTD
© 2024 by 10 DAYS STUDIO LTD
BRIEF
RedLeg is an award-winning Caribbean spiced rum. But how do you make people chose it amongst other more established spiced rum brands?
STRATEGY
Make the distinctive RedLeg Hermit Crab on their bottles famous with an unusual truth - that despite their name, they’re actually very social creatures that embody the laid-back spirit of the Caribbean.
Big Idea: Just Go With The Flow
How: TVC
EFFECTIVENESS
+427% WEB TRAFFIC
+19% LIFT UNAIDED AWARENESS
+22% SALES UPLIFT
COVERAGE FROM:
THE GROCER, THE FINANCIAL TIMES,
DRINKS RETAILING AND MORE
BRIEF
RedLeg is an award-winning Caribbean spiced rum. But how do you make people chose it amongst other more established spiced rum brands?
STRATEGY
Make the distinctive RedLeg Hermit Crab on their bottles famous with an unusual truth - that despite their name, they’re actually very social creatures that embody the laid-back spirit of the Caribbean.
Big Idea: Just Go With The Flow
How: TVC
EFFECTIVENESS
+427% WEB TRAFFIC | +19% LIFT UNAIDED AWARENESS | +22% SALES UPLIFT
COVERAGE FROM:
THE GROCER, THE FINANCIAL TIMES, DRINKS RETAILING AND MORE
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