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RedLeg: Just Go With The Flow
BRIEF
RedLeg is an award-winning Caribbean spiced rum.
But how do you make people chose it amongst other more established spiced rum brands?
STRATEGY
Make the distinctive RedLeg Hermit Crab on their bottles famous with an unusual truth - that despite their name, they’re actually very social creatures that embody the laid-back spirit of the Caribbean.
How: TVC
web traffic
+427%
sales uplift
+22%
lift unaided awareness
+19%
national press coverage
Coverage from: The Grocer, The Financial Times, Drinks Retailing and more...
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