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BRIEF 

Purdy & Figg wanted to announce the launch of their special edition scent for summer 2025 - Summer Lawn

STRATEGY

The scent of grass evokes a feeling of summer - be it perfect Wimbledon Lawn, a picnic in the park, to cutting the grass in your garden at home.
 

Big Idea: Summer Lawn Campaign


How: Social

EFFECTIVENESS

COMING SOON

BRIEF 

Purdy & Figg wanted to announce the launch of their special edition scent for summer 2025 - Summer Lawn

STRATEGY

The scent of grass evokes a feeling of summer - be it perfect Wimbledon Lawn, a picnic in the park, to cutting the grass in your garden at home.
 

Big Idea: Summer Lawn Campaign


How: Social

EFFECTIVENESS

COMING SOON
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