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Purdy & Figg: Cleaning Jazz
BRIEF
Purdy & Figg wanted to create a TV ad to introduce the brand to a wider audience.
If you've tried Purdy & Figg - you'll now that this isn't just any cleaning spray. It smells like a high end fragrance and cleans incredibly well too. It makes cleaning feel less like a chore. I would even go as far as to say that it makes it feel like...jazz.
STRATEGY
What if cleaning wasn't a chore, what if it was Jazz? - that's how it feels to clean with Purdy & Figg
We knew that to do this product justice we needed to shoot it as if we were shooting a luxury fragrance ad.
How: TVC with Bespoke Music
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