© 2024 by 10 DAYS STUDIO LTD
© 2024 by 10 DAYS STUDIO LTD
Purdy & Figg wanted to create a TV ad to introduce the brand to a wider audience
If you've tried Purdy & Figg - you'll know that this isn't just any cleaning spray. It smells like a high end fragrance and cleans incredibly well too. It makes cleaning feel less like a chore. I would even go as far as to say that it makes it feel like...jazz.
STRATEGY
What if cleaning wasn't a chore, what if it was Jazz? - that's how it feels to clean with Purdy & Figg
We knew that to do this product justice we needed to shoot it as if we were shooting a luxury fragrance ad.
Big Idea: Cleaning Jazz
How: TVC with Bespoke Music
EFFECTIVENESS
COMING SOON
BRIEF
Purdy & Figg wanted to create a TV ad to introduce the brand to a wider audienceIf you've tried Purdy & Figg - you'll know that this isn't just any cleaning spray. It smells like a high end fragrance and cleans incredibly well too. It makes cleaning feel less like a chore. I would even go as far as to say that it makes it feel like...jazz.
STRATEGY
What if cleaning wasn't a chore, what if it was Jazz? - that's how it feels to clean with Purdy & Figg
We knew that to do this product justice we needed to shoot it as if we were shooting a luxury fragrance ad.
Big Idea: Cleaning Jazz
How: TVC with Bespoke Music
EFFECTIVENESS
COMING SOON
