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© 2024 by 10 DAYS STUDIO LTD
© 2024 by 10 DAYS STUDIO LTD
BRIEF
Pitchup is one of the leading campsite booking sites that no-one has ever heard of.
With hotels & Airbnb selling out, people weren’t thinking camping (nor the joy of camping), and those who did assumed camping was fully booked too.
STRATEGY
We needed to create Pitchup’s first TV campaign that unashamedly sold the booking site (that no one had heard of) and, most importantly, had personality.
Big Idea: Pitch Up Horn
How: TVC
EFFECTIVENESS
+300% SALES
NATIONAL COVERAGE
SQUADRON MEDIA'S BEST PERFORMING AD IN 9 YEARS
BRIEF
Pitchup is one of the leading campsite booking sites that no-one has ever heard of.
With hotels & Airbnb selling out, people weren’t thinking camping (nor the joy of camping), and those who did assumed camping was fully booked too.
STRATEGY
We needed to create Pitchup’s first TV campaign that unashamedly sold the booking site (that no one had heard of) and, most importantly, had personality.
Big Idea: Pitch Up Horn
How: TVC
EFFECTIVENESS
+300% SALES | NATIONAL COVERAGE | SQUADRON MEDIA'S BEST PERFORMING AD IN 9 YEARS
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