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Pitchup: Pitch Up Horn

BRIEF 

Pitchup is one of the leading campsite booking sites that no-one has ever heard of. 

 

With hotels & Airbnb selling out, people weren’t thinking camping (nor the joy of camping), and those who did assumed camping was fully booked too. 

STRATEGY

We needed to create Pitchup’s first TV campaign that unashamedly sold the booking site (that no one had heard of) and, most importantly, had personality.


How: TVC

sales

+300%

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Squadron Media's

best performing ad in 9 years

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national press coverage

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