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BRIEF
PhD is a global performance nutrition brand - from protein powders and snacks to supplements, all products have been scientifically formulated with nutritional science being at the core of what they do. But how do you position PHD in a full to the brim category?
STRATEGY
With an audience prone to guessing which product would be best for them, we undermined the very notion of guesswork to steer people to trust in science.
Big Idea: You Can’t Beat Science
How: Pan- European, Hero Film & Social Collateral
EFFECTIVENESS
+18% BRAND AWARENESS
+46% NEW USER WEB TRAFFIC
+32% BRANDED SEARCHES
+21% SALES INCREASE
BRIEF
PhD is a global performance nutrition brand - from protein powders and snacks to supplements, all products have been scientifically formulated with nutritional science being at the core of what they do. But how do you position PHD in a full to the brim category?
STRATEGY
Strategy: With an audience prone to guessing which product would be best for them, we undermined the very notion of guesswork to steer people to trust in science.
Big Idea: You Can’t Beat Science
How: Pan- European, Hero Film & Social Collateral
EFFECTIVENESS
+18% BRAND AWARENESS | +46% NEW USER WEB TRAFFIC | +32% BRANDED SEARCHES |
+21% SALES INCREASE
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