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Perkier: So Good, You Don't Have To Be
BRIEF
Perkier is a snack bar - it’s super healthy and super good for the planet. The benefits can be written on a scroll.
But with health and sustainability being a mainstream fixture we needed to make Perkier attractive to part-time good for you/planet types of people.
STRATEGY
Position Perkier as a shortcut for being good for you and good for the planet by making an enemy out of people who take health and sustainability way to the extreme.
How: We created 3 thumb-stopping social films taking an absurd view on people trying to the extreme.
sales
+500%
supermarket listings
+3
national press coverage
Coverage from: The Grocer, AdWeek, The Drum and more...
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