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© 2024 by 10 DAYS STUDIO LTD
BRIEF
Perkier is a snack bar - it’s super healthy and super good for the planet. The benefits can be written on a scroll. But with health and sustainability being a mainstream fixture we needed to make Perkier attractive to part-time good for you/planet types of people.
STRATEGY
Position Perkier as a shortcut for being good for you and good for the planet by making an enemy out of people who take health and sustainability way to the extreme.
Big Idea: So Good, You Don’t Have To Be
How: We created 3 thumb-stopping social films taking an absurd view on people trying to the extreme.
EFFECTIVENESS
+3 SUPERMARKET LISTINGS
+500% SALES
COVERAGE FROM:
THE GROCER, AD WEEK, THE DRUM
AND MORE
BRIEF
Perkier is a snack bar - it’s super healthy and super good for the planet. The benefits can be written on a scroll. But with health and sustainability being a mainstream fixture we needed to make Perkier attractive to part-time good for you/planet types of people
STRATEGY
Position Perkier as a shortcut for being good for you and good for the planet by making an enemy out of people who take health and sustainability way to the extreme.
Big Idea: So Good, You Don’t Have To Be
How: We created 3 thumb-stopping social films taking an absurd view on people trying to the extreme.
EFFECTIVENESS
+3 SUPERMARKET LISTINGS | +500% SALES
COVERAGE FROM:
THE GROCER, AD WEEK, THE DRUM AND MORE
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