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Milo & The Bull: Without Taking My Shirt Off

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BRIEF
Milo & The Bull wanted
to announce that they were now a HYROX affiliated gym.
STRATEGY
HYROX is an intense workout that involves sleds, running and a lot of muscly people with their shirts off. mFor some that is everything they want in life but for others it can be off putting. So we wanted to highlight this tension in a funny way.
How: Merch for event, Social Media





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