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BRIEF 

Hasbro, with Cano Water, needed an idea to promote the latest Transformers film beyond just having branded cans. 
They wanted fans to be able to interact with both brands and drive them to watch the film.

STRATEGY

A large-scale treasurehunt to challenge even the most dedicated of fans. Drumming up anticipation across socials, with a launch film, a suspenseful invitation to the hunt offering the sage advice, ‘Don’t Bottle It’ and a promotional comedy sketch, ‘Antiques Show On A Road’.

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Big Idea: Treasurehunt


How: Social, Product, Website, Influencers

EFFECTIVENESS

XX
COVERAGE FROM:
PR Week, 

BRIEF 

xx

STRATEGY

xx​

​

Big Idea: xx


How: xx

EFFECTIVENESS

xx

COVERAGE FROM:
TAXI POINT, CREATIVE MOMENT  AND MORE
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