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BRIEF 

Gett is the leading  black cab app in the UK, but are losing share to Uber & Freenow. Gett needed a campaign to bring the advantage of using a black cab back to the fore.

STRATEGY

Play into commuter frustrations whilst celebrating the benefits black cabs in unexpected ways

​

Big Idea: We Gett You


How: OOH Campaign & Social Media

EFFECTIVENESS

+32% BRAND AWARENESS
+21% NEW USER DOWNLOADS
COVERAGE FROM:
TAXI POINT, CREATIVE MOMENT
AND MORE

BRIEF 

Gett is the leading  black cab app in the UK, but are losing share to Uber & Freenow. Gett needed a campaign to bring the advantage of using a black cab back to the fore.

STRATEGY

Play into commuter frustrations whilst celebrating the benefits black cabs in unexpected ways

​

Big Idea: We Gett You


How: OOH Campaign & Social Media

EFFECTIVENESS

+32% BRAND AWARENESS | +21% NEW USER DOWNLOADS

COVERAGE FROM:
TAXI POINT, CREATIVE MOMENT  AND MORE
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GETT_6_SCREEN_BOOTS (1).jpg
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