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Gett: We Gett You

BRIEF 

Gett is the leading black cab app in the UK, but are losing share to Uber & Freenow.
Gett needed a campaign to bring the advantage of using a black cab back to the fore.

STRATEGY

Play into commuter frustrations whilst celebrating the benefits black cabs in unexpected ways.


How: OOH Campaign & Social Media

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BRAND AWARENESS

+32%

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new user downloads

+21%

national press coverage

Coverage from: Taxi Point, Creative Moment and more...
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