BRIEF 

Christmas is the most advertised time of the year, and Christmas ads are part of the UK culture. Renown for heart-string pulling (John Lewis) communications, how do you create something different and memorable to drive awareness and sales in such a competitive space?

STRATEGY

Counter category approach that uses humour and surreality to drive fame. 

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Big Idea: The Fussy Pits

How: Christmas Song, Music Video, Social Films