top of page
Folc: The British Coupe Collection
BRIEF
Celebrate the launch of Folc's new sparking rosé (it's not Champagne, it's Pink Champers) whilst gently making a dig at its stuffy French counterpart and the exclusivity of tradition.
STRATEGY
The coupe champagne glass was supposedly modelled on Marie Antoinette’s breast. Let's reimagine the coupe not as a myth of perfection, but as something that reflects the glorious diversity of real bodies, recasting the coupe around real British women’s breasts.
Introducing the stunning ‘British Coupe Collection.’
national press coverage
Coverage from: The Times and The Daily Mail News Today
bottom of page