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Focaccia Florist: Why Give Flowers You Can't Eat?
BRIEF
Cut flowers are hugely wasteful, pesticide loaded, and air-mile heavy with 80% of flowers imported from outside the UK. With Valentines Day being one of the biggest times of year for gifting flowers, how do you persuade people to send bread instead.
STRATEGY
Start a revolution in the gifting category where youcan give beautiful, sustainable flowers you can eat.
How: Social
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