top of page
BRIEF
Cut flowers are hugely wasteful, pesticide loaded, and air-mile heavy with 80% of flowers imported from outside the UK.
With Valentines Day being one of the biggest times of year for gifting flowers, how do you persuade people to send bread instead.
STRATEGY
Start a revolution in the gifting category where you
can give beautiful, sustainable flowers you can eat.
Big Idea: Why Give Flowers You Can't Eat?
How: Social
EFFECTIVENESS
xx
COVERAGE FROM:
xx
BRIEF
Cut flowers are hugely wasteful, pesticide loaded, and air-mile heavy with 80% of flowers imported from outside the UK.With Valentines Day being one of the biggest times of year for gifting flowers, how do you persuade people to send bread instead.
STRATEGY
Start a revolution in the gifting category where you
can give beautiful, sustainable flowers you can eat.
Big Idea: Why Give Flowers You Can't Eat?
How: Social
EFFECTIVENESS
xx
COVERAGE FROM:
xx
bottom of page