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BRIEF
Fiit is one of the UK’s leading subscription home-workout apps.
After a year of working out from home, gyms were reopening in the UK, running the risk that people would migrate back to gyms and quit home workouts.
STRATEGY
Gyms are perceived to be a much harder workout, so we needed to position Fiit as superior over gyms - but in a way that competitive people would see as a challenge.
Big Idea: BOSS LEVEL
How: We didn't just create an ad campaign, we created the world's hardest home workout! That’s right, a fitness class like no other called Boss Level. And how do you market to competitive people that it’s so hard…you warn them against doing it…
TVC | SOCIAL | OOH
COVERAGE FROM:
T3, COACH, FIT & WELL AND MORE
EFFECTIVENESS
200% FREE TRIALS | 130% WEB TRAFFIC | +50K NEW SIGN-UPS
BRIEF
Fiit is one of the UK’s leading subscription home-workout apps.
After a year of working out from home, gyms were reopening in the UK, running the risk that people would migrate back to gyms and quit home workouts.
STRATEGY
Gyms are perceived to be a much harder workout, so we needed to position Fiit as superior over gyms - but in a way that competitive people would see as a challenge.
Big Idea: BOSS LEVEL
How: We didn't just create an ad campaign, we created the world's hardest home workout! That’s right, a fitness class like no other called Boss Level. And how do you market to competitive people that it’s so hard…you warn them against doing it…
TVC | SOCIAL | OOH
EFFECTIVENESS
200% FREE TRIALS
130% WEB TRAFFIC
50K SIGN-UPS
COVERAGE FROM:
T3, COACH, FIT & WELL AND MORE
