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Fennel: Behind Closed Doors
BRIEF
Fennel believes investors should have the right to know who they're getting into bed with before they decide who to trust with their money. Their app provides people with the accessible and digestable company data they need so they can invest in line with their values, and engage and ultimately act as a shareholder.
STRATEGY
So when big corporations are doing bad things and there is data to prove it, they bury it in a sea of complex numbers and reports.
Making them devoid of accountability, all along hiding behind glossy greenwashing adverts.
How: We reenacted the shocking voting behaviour that took place inside the boardroom of one of the world's most popular fast-food chains by literally copy and pasting statements word for word.
People were furious,
journalists were furious
New Fennel Users
30,000
FENNEL was voted Fast Company's
most innovative company of the year
mcdonald's share price drop on day of release
-5%
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