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BRIEF
Fennel believes investors should have the right to know who they're getting into bed with before they decide who to trust with their money. Their app provides people with the accessible and digestable company data they need so they can invest in line with their values, and engage and ultimately act as a shareholder.
STRATEGY
So when big corporations are doing bad things and there is data to prove it, they bury it in a sea of complex numbers and reports. Making them devoid of accountability, all along hiding behind glossy greenwashing adverts.
Big Idea: Behind Closed Doors
How: We reenacted the shocking voting behaviour that took place inside the boardroom of one of the world's most popular fast-food chains by literally copy and pasting statements word for word.
EFFECTIVENESS
People were furious, journalists were furious.
30,000 NEW FENNEL USERS
Fennel was voted Fast Company 'Most Innovative Company of The Year'
McDonald's share price dropped 5% on the day of release.
BRIEF
Fennel believes investors should have the right to know who they're getting into bed with before they decide who to trust with their money. Their app provides people with the accessible and digestable company data they need so they can invest in line with their values, and engage and ultimately act as a shareholder.
STRATEGY
So when big corporations are doing bad things and there is data to prove it, they bury it in a sea of complex numbers and reports. Making them devoid of accountability, all along hiding behind glossy greenwashing adverts.
Big Idea: Behind Closed Doors
How: We reenacted the shocking voting behaviour that took place inside the boardroom of one of the world's most popular fast-food chains by literally copy and pasting statements word for word.
EFFECTIVENESS
People were furious, journalists were furious. | 30,000 new fennel users | Fennel was voted Fast Company 'Most Innovative Company of The Year' | McDonald's share price dropped 5% on the day of release
