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BRIEF
Cheltenham Races is both famous for their hats and that you cannot bring food to into the event. So how could Domino’s get attention at the event as well as being a fan favourite?
STRATEGY
We created the Domino’s fascinator, a hat made out of Domino’s boxes that could secretly smuggle in a Domino’s pizza into the event.
How: PR Stunt
EFFECTIVENESS
NATIONAL PRESS COVERAGE
Coverage from:
The Independent, The Telegraph, Daily Mail, The Mirror, Daily Star, The Indy100, The Sun AND MORE
BRIEF
Cheltenham Races is both famous for their hats and that you cannot bring food to into
the event. So how could Domino’s get attention at the event as well as being a fan favourite?
STRATEGY
We created the Domino’s fascinator, a hat made out of Domino’s boxes that could secretly smuggle in a Domino’s pizza into the event.
How: PR Stunt
national press coverage
Coverage from: The Independent, The Telegraph, Horse and Hound, The Mirror, Daily Star, The Indy 100, The Sun and more...
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