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BRIEF 

Cheltenham Races is both famous for their hats and that you cannot bring food to into the event. So how could Domino’s get attention at the event as well as being a fan favourite?

STRATEGY

We created the Domino’s fascinator, a hat made out of Domino’s boxes that could secretly smuggle in a Domino’s pizza into the event.


How: PR Stunt

EFFECTIVENESS

Coverage from:
The Independent, The Telegraph, Daily Mail, The Mirror, Daily Star, The Indy100, The Sun AND MORE
NATIONAL PRESS COVERAGE

 

BRIEF 

Cheltenham Races is both famous for their hats and that you cannot bring food to into the event. So how could Domino’s get attention at the event as well as being a fan favourite?

STRATEGY

We created the Domino’s fascinator, a hat made out of Domino’s boxes that could secretly smuggle in a Domino’s pizza into the event.


How: PR Stunt

EFFECTIVENESS

NATIONAL PRESS COVERAGE
Coverage from:
The Independent, The Telegraph, Daily Mail, The Mirror, Daily Star, The Indy100, The Sun AND MORE
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