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The Coconut Collab: Convert To Coconut
BRIEF
The campaign emerges in response to The Coconut Collab’s 2025 ambition to dramatically increase brand awareness and household penetration.
While their fans are loyal and the taste is loved, awareness remains relatively low in a crowded category.
STRATEGY
Drive mass consumer recruitment by turning the brand’s most passionate fans into preachers.
How: OOH, Social Media,
In-Store & Sampling Events
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