© 2024 by 10 DAYS STUDIO LTD
© 2024 by 10 DAYS STUDIO LTD
BRIEF
Childs Farm is dedicated to creating safe, gentle, and effective skincare solutions for the precious babies and children out there. But Sensitive skincare doesn't need to be boring - how does Childs Farm bring emotional connection, personality and efficacy in a category that takes itself too seriously?
STRATEGY
Parent’s always could do with a little more help - we needed to position Childs Farm as the helping hand supporting the connection between mum and baby through fun and kindness
Big Idea: Funbelievably Kind
How: Brand Platform, TVC, Social
EFFECTIVENESS
+26% RATE OF SALE
+7.5% BRAND AWARENESS
+6% PURCHASE LIKELIHOOD
NO.1 RANKED AD IN BABYCARE
BRIEF
Childs Farm is dedicated to creating safe, gentle, and effective skincare solutions for babies and children out there. But it also has a world of fun characters, how could Child’s Farm be different and compelling?
STRATEGY
Parent’s always could do with a little more help - we needed to position Child’s Farm as the helping hand supporting the connection between mum and baby through fun and kindness
Big Idea: Funbelievably Kind
How: Bathtime rescue & Bedtime nurturing TVC
EFFECTIVENESS
+26% RATE OF SALE | +7.5% BRAND AWARENESS | +6% PURCHASE LIKELIHOOD
NO.1 RANKED AD IN BABY CARE
