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Childs Farm: Funbelievably Kind
BRIEF
Childs Farm is dedicated to creating safe, gentle, and effective skincare solutions for the precious babies and children out there.
But Sensitive skincare doesn't need to be boring - how does Childs Farm bring emotional connection, personality and efficacy in a category that takes itself too seriously?
STRATEGY
Parents can always do with a little more help - we needed to position Childs Farm as the helping hand supporting the connection between mum and baby through fun and kindness.
How: Brand Platform, TVC, Social
rate of sale
+26%
brand awareness
+7.5%
purchase likelihood
+6%
no.1 ranked ad in baby care
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