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Cano Water: Break Up With Plastic
BRIEF
Cano Water, canned water made from infinitely recyclable aluminium, needed to bring fame and build a community of fans to help them switch from single use plastic.
STRATEGY
Consumers face a problem - they know single use plastic is bad for them (microplastics) and bad for the planet, but they keep using it. We needed to position Cano as an inspiring & helping means to end this relationship people have with single use plastic.
How: Viral Film, OOH campaign, Guerilla Stunt, Website, PR stunts
30 NEW STOCKISTS
PR IMPRESSIONS
36 MILLION
+15% brand awareness
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