© 2024 by 10 DAYS STUDIO LTD
© 2024 by 10 DAYS STUDIO LTD
BRIEF
Cano Water, canned water made from infinitely recyclable aluminium, needed to bring fame and build a community of fans to help them switch from single use plastic.
STRATEGY
Consumers face a problem - they know single use plastic is bad for them (microplastics) and bad for the planet, but they keep using it. We needed to position Cano as an inspiring & helping means to end this relationship people have with single use plastic.
Big Idea: Break up with Plastic
How: Viral Film, OOH campaign, Guerilla Stunt, Website, PR stunts
EFFECTIVENESS
30 NEW STOCKISTS
36 MILLION PR IMPRESSIONS
+15% BRAND AWARENESS
BRIEF
Cano Water, canned water made from infinitely recyclable aluminium, needed to bring fame and build a community of fans to help them switch from single use plastic.
STRATEGY
Consumers face a problem - they know single use plastic is bad for them (microplastics) and bad for the planet, but they keep using it. We needed to position Cano as an inspiring & helping means to end this relationship people have with single use plastic.
Big Idea: Break up with Plastic
How: Viral Film, OOH campaign, Guerilla Stunt, Website, PR stunts
EFFECTIVENESS
30 NEW STOCKISTS | 36 MILLION PR IMPRESSIONS | +15% BRAND AWARENESS
