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Bike Club: Never Buy A Kids Bike Again

BRIEF 

Bike Club is a new subscription kids bike - where you exchange as they grow. A new concept for the UK required a bold campaign to really establish a service that no one had ever heard of before or knew existed.

STRATEGY

Why Subscription over ownership? Position Bike Club as the solution to growth spurts so a parent would feel foolish to buy a kids bike ever again.


How: We brought to life an actual growth spurt in TVC and a protest

style OOH campaign.

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total sales

+100%

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website traffic

+120%

cac

-40%

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