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BRIEF 

Purdy & Figg wanted to create a TV ad to introduce the brand to a wider audienceIf you've tried Purdy & Figg - you'll know that this isn't just any cleaning spray. It smells like a high end fragrance and cleans incredibly well too. It makes cleaning feel less like a chore. I would even go as far as to say that it makes it feel like...jazz. 

STRATEGY

What if cleaning wasn't a chore, what if it was Jazz? - that's how it feels to clean with Purdy & Figg
We knew that to do this product justice we needed to shoot it as if we were shooting a luxury fragrance ad.
 

Big Idea: Cleaning Jazz


How: TVC with Bespoke Music

EFFECTIVENESS

COMING SOON

BRIEF 

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STRATEGY

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Big Idea: Why Would You Do It?


How: 

EFFECTIVENESS

COMING SOON
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