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BRIEF
Fussy is an award-winning refillable natural deodorant, with plastic-free refills and clean, effective ingredients that care for you skin as well as the planet.
How do you have a fresh new take on comms in the personal care category?
STRATEGY
Highlighting the efficacy of Fussy's award-winning formula, entertaining and educating viewers in equal measure and encouraging them to make the switch to a more natural and sustainable deodorant like Fussy - the song plays into trending 90s nostalgia creating a anything but a “skip ad” moment with pure unadulterated entertainment.
And Fussy has literally crushed their competitors - turning discarded single use plastic antiperspirant bottles from big brands into a limited-edition vinyl record which is being hand delivered to Unilever HQ
Big Idea: Believe The Fu$$
How: Music Video, Social, Vinyl Record
EFFECTIVENESS
COMING SOON
BRIEF
Fussy is an award-winning refillable natural deodorant, with plastic-free refills and clean, effective ingredients that care for you skin as well as the planet.
How do you have a fresh new take on comms in the personal care category?
STRATEGY
Highlighting the efficacy of Fussy's award-winning formula, entertaining and educating viewers in equal measure and encouraging them to make the switch to a more natural and sustainable deodorant like Fussy - the song plays into trending 90s nostalgia creating a anything but a “skip ad” moment with pure unadulterated entertainment.
And Fussy has literally crushed their competitors - turning discarded single use plastic antiperspirant bottles from big brands into a limited-edition vinyl record which is being hand delivered to Unilever HQ.
Big Idea: Believe The Fu$$
How: Music Video, Social, Vinyl Record
EFFECTIVENESS
COMING SOON
