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BRIEF
Christmas is the most advertised time of the year, and Christmas ads are part of the UK culture. Renown for heart-string pulling (John Lewis) communications, how do you create something different and memorable to drive awareness and sales in such a competitive space?
STRATEGY
Counter category approach that uses humour and surreality to drive fame.
Big Idea: The Fussy Pits
How: Christmas Song, Music Video, Social films
BRIEF
Christmas is the most advertised time of the year, and Christmas ads are part of the UK culture. Renown for heart-string pulling (John Lewis) communications, how do you create something different and memorable to drive awareness and sales in such a competitive space?
STRATEGY
Counter category approach that uses humour and surreality to drive fame.
Big Idea: The Fussy Pits
How: Christmas Song, Music Video, Social films
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