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BRIEF 

The campaign emerges in response to The Coconut Collab’s 2025 ambition to dramatically increase brand awareness and household penetration.

While their fans are loyal and the taste is loved, awareness remains relatively low in a crowded category.

STRATEGY

Drive mass consumer recruitment by turning the brand’s most passionate fans into preachers.

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Big Idea: Convert To Coconut


How: OOH, Social Media, In-Store & Sampling Events

EFFECTIVENESS

COMING SOON
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BRIEF 

The campaign emerges in response to The Coconut Collab’s 2025 ambition to dramatically increase brand awareness and household penetration.

While their fans are loyal and the taste is loved, awareness remains relatively low in a crowded category.

STRATEGY

Drive mass consumer recruitment by turning the brand’s most passionate fans into preachers.

​

Big Idea: Convert To Coconut


How: OOH, Social Media, In-Store & Sampling Events

EFFECTIVENESS

COMING SOON
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